SEO Platform
SEO Test
Measure the organic traffic impact of your changes with a before/after comparison.
SEO Test measures the organic traffic impact of a change you made to your site or to an article. You mark the date of the change, and Semust compares the period before it with the period after, using Search Console data.
Product page: SEO Test.
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What it answers
| Question | How it is measured |
|---|---|
| Did the update work? | The periods before and after the change date are compared |
| Did new keywords arrive? | Queries ranking for the first time after the change |
| Did new pages gain traffic? | Click change across the URLs in the test |
| Where did we lose? | Queries and pages that lost traffic are listed separately |
Testing retrospectively
You do not have to set a test up in advance. You can pick a past date and create a test for a change you already made, as far back as your Search Console history allows.
Data delay
Search Console data lags by roughly 2 days. A test created immediately after a change will only produce a meaningful result a few days later.
Last updated: 2026-08-21