Ads Platform
Campaign Performance
Track spend, conversion and ROAS metrics per campaign.
The campaign performance report shows the core metrics for every campaign in your ad account, in one table.
Product page: Ads Report Generator.
Metrics
| Metric | Meaning |
|---|---|
| Impressions | How many times the ad was shown |
| Clicks | How many times the ad was clicked |
| Cost | Total spend in the period |
| Conversions | Count of your defined conversion actions |
| ROAS | Revenue returned per unit of ad spend |
Search terms
Campaign-level metrics do not show you where money is being wasted. Check the search terms report to see which queries actually triggered your ads.
API and MCP
The same data is available in plain language through the Google Ads MCP tools.
Last updated: 2026-08-21