Looker Studio
Data sources
The 73 Semust data sources you can connect one by one — what each needs, and their fields.
Use these when you want one element rather than a whole report. In Looker's list they come after the reports, named with their integration, like Search Console · En İyi Sorgular Tablosu. The ones your project can use come first; those whose integration is not connected are at the end, marked (bağlı değil) (not connected).
A connected report brings the same fields, prefixed with the element's name in the report. See Connecting reports.
Campaigns and grid trackers
Most Google Ads and Meta Ads sources ask you to pick a campaign, and most Google Maps sources a grid tracker. That choice appears as the third step when you set up the data source; the first campaign option is Tüm kampanyalar (all campaigns).
Search Console
Needs: a Search Console connection. Data arrives about 2 days late; the last two days of a range look empty. CTR (daily avg.) and Position (daily avg.) in the tables are averages of daily values; for the total CTR use the calculated field in Tips. Google changed how impressions are counted on 9–15 September 2025: impressions, CTR and position are not comparable across that date; clicks are.
| Data source | Fields |
|---|---|
| Biggest Movers | Query / Page, Position, Previous Position, Position Change, Clicks, Click Change |
| Branded Queries Table | Query, Clicks, Impressions, CTR, Position |
| Branded Queries Chart | Date, Clicks, Impressions, CTR, Position |
| Branded Query Count Chart | Date, Query Count |
| Content Decay | Page, Lost Clicks |
| Content Growth | Page, Gained Clicks |
| Custom Data Table | Query, Clicks, Impressions, CTR, Position |
| Custom Performance Chart | Date, Clicks, Impressions, CTR, Position |
| Top Pages Table | Page, Clicks, Impressions, CTR, Position |
| Pages With Clicks Count | Date, Page Count |
| Performance Chart | Date, Clicks, Impressions, CTR, Position |
| Query Count Chart | Date, Query Count |
| Top Queries Table | Query, Clicks, Impressions, CTR, Position |
| Question Queries Table | Query, Clicks, Impressions, CTR, Position |
| Thin Content Pages | Page, Clicks, Impressions, CTR, Position |
| Top 10 Queries Count | Date, Query Count |
| Total Pages Count | Date, Page Count |
Rank Tracking
Needs: no integration — keywords tracked in the project are enough. A keyword that is not ranking has an empty position (not 0 or -1), so averages stay honest. A 0 in a change field means "no change".
| Data source | Fields |
|---|---|
| Competitor Distribution | Competitor, Average Position, Keywords |
| Rank Tracker Keywords Table | Keyword, Current Rank, 1D Change, 7D Change, 30D Change, Best Rank, Worst Rank, Device, Location |
| Keywords Gained | Keyword, Current Rank, Best Rank, First Seen, Device, Location |
| Overall Average Position Chart | Date, Average Position, Keywords |
| Ranking Distribution | Date, Ranking, Not Ranking, total |
AI Overview
Needs: no integration — keywords with AI Overview tracking on. Daily statistics are by date; the keyword table shows the current rank and the 1-, 7- and 30-day change.
| Data source | Fields |
|---|---|
| AI Overview Daily Stats | Date, Keywords, Ranking, Not Ranking |
| AI Overview Keywords Table | Keyword, Current Rank, 1D Change, 7D Change, 30D Change, URL, Location |
Blended
Combines several sources in one table. Money Keywords matches Search Console queries with sessions and key events from Google Analytics; it needs both Search Console and Google Analytics. Organic vs AI Overview Rankings puts rank tracking and AI Overview tracking side by side and needs no integration.
| Data source | Fields |
|---|---|
| Money-Making Keywords | Keyword, Page, Clicks, Impressions, CTR, Position, sessions, Key Events, Conversion Rate |
| Organic vs AI Overview Rankings | Keyword, Organic Rank, Organic 7D Change, AI Rank, AI 7D Change, URL, Status |
Backlink Tracking
Needs: no integration — the backlinks you track in Semust. The backlink table and summary show the current state and ignore the date range; the status chart is daily.
| Data source | Fields |
|---|---|
| Tracked Backlinks Table | Source URL, Domain, Status, Anchor Text, Link Type, Last Checked, Date Added |
| Backlink Status Chart | Date, Live, Lost, Page removed |
| Backlink Tracker Summary | Total Backlinks, Live Backlinks, Referring Domains, Dofollow Links, New Backlinks, Lost Backlinks, Lost, Page removed, Blocked, Unreachable, Pending |
Technical SEO
Needs: no integration — a completed technical SEO crawl of the project. Values come from the latest crawl and ignore the date range; (Change) fields compare with the previous crawl.
| Data source | Fields |
|---|---|
| Technical SEO Audit Overview | Overall Score, Overall Score (Change), Critical, Critical (Change), Warnings, Warnings (Change), Notice, Notice (Change), Total Pages, Total Pages (Change) |
| Technical SEO Issues Table | issue type, Severity, Category, Count, Change, Health Impact |
Google Analytics
Needs: a Google Analytics (GA4) connection with a property selected. Data arrives about 1 day late. Bounce, engagement and conversion rates arrive as ratios and display as percentages in Looker.
| Data source | Fields |
|---|---|
| Devices | Device, Users, sessions, percentage |
| Geographic Data | Country, Users, sessions, percentage |
| Key Events | Event Name, Key Events, percentage |
| Analytics Overview | Total Users, New Users, sessions, Page Views, Bounce Rate, Avg. Session Duration, Engagement Rate |
| Top Pages | Page, Page Title, Page Views, percentage |
| Traffic Sources | Source, sessions, Users, percentage |
Google Ads
Needs: a Google Ads connection. Every source except the campaigns table asks for a campaign; the first option, Tüm kampanyalar (all campaigns), gives the account total. Search Terms only come from Search campaigns and PMax Asset Performance only from Performance Max campaigns; without that campaign type you see "No data". Amounts are in the account's currency; data is about 1 day late.
| Data source | Fields |
|---|---|
| Google Ads Campaigns | Campaign Name, Status, Type, Impressions, Clicks, Cost, CTR, CPC, conversions, ROAS, CPA |
| Conversion Breakdown — pick a campaign | Conversion Action, conversions, Conversion Value |
| Conversions & Rate Chart — pick a campaign | Date, Conversion Rate, conversions |
| Daily Performance Table — pick a campaign | Date, Impressions, Clicks, Cost, conversions, Conversion Value, CTR, CPC, Conversion Rate, ROAS, CPA |
| Daily Spend Chart — pick a campaign | Date, Cost, Impressions, Clicks |
| Device Performance Table — pick a campaign | Device, Impressions, Clicks, Cost, conversions, CTR, CPC, ROAS |
| Geographic Performance (Donut) — pick a campaign | Location, Impressions, Clicks, Cost, conversions, CTR, ROAS |
| Geographic Performance (Table) — pick a campaign | Location, Impressions, Clicks, Cost, conversions, CTR, CPC, ROAS |
| PMAX Asset Performance — pick a campaign | Asset Type, Performance, Impressions, Clicks, conversions |
| Search Terms Table — pick a campaign | Search Term, Impressions, Clicks, Cost, conversions, CTR, CPC |
Meta Ads
Needs: a Meta Ads connection with an ad account selected. Sources ask for a campaign; the first option is Tüm kampanyalar (all campaigns). Age, gender, region and placement breakdowns use the values Meta returns.
| Data source | Fields |
|---|---|
| Action Breakdown — pick a campaign | Action Type, Count |
| Age Breakdown — pick a campaign | Age Group, Impressions, Clicks, Spend, conversions, CTR |
| Conversion Breakdown — pick a campaign | Conversion Type, Count, Conversion Value |
| Conversion Rate Chart — pick a campaign | Date, Conversion Rate, conversions |
| Daily Performance Table — pick a campaign | Date, Spend, Clicks, Impressions, CTR, CPC, CPM, conversions, ROAS |
| Daily Spend Chart — pick a campaign | Date, Spend, Impressions, Clicks |
| Device Performance — pick a campaign | Device, Impressions, Clicks, Spend, conversions, CTR, ROAS |
| Gender Breakdown — pick a campaign | Gender, Impressions, Clicks, Spend, conversions, CTR |
| Geographic Distribution — pick a campaign | Country, Spend |
| Geographic Performance — pick a campaign | Country, Impressions, Clicks, Spend, conversions, CTR, ROAS |
| Placement Breakdown — pick a campaign | Placement, Impressions, Clicks, Spend, conversions, CTR |
| Region Distribution — pick a campaign | Region, Spend |
| Region Performance — pick a campaign | Region, Impressions, Clicks, Spend, ROAS |
Bing Webmaster Tools
Needs: a Bing Webmaster Tools connection with a site selected. Position in the query and page tables is an average of daily values.
| Data source | Fields |
|---|---|
| Bing Top Pages Table | Page, Clicks, Impressions, CTR, Position |
| Bing Performance Chart | Date, Clicks, Impressions |
| Bing Top Queries Table | Query, Clicks, Impressions, CTR, Position |
Yandex Metrica
Needs: a Yandex Metrica connection with a counter selected. Rates arrive as ratios and display as percentages in Looker.
| Data source | Fields |
|---|---|
| Yandex Devices | Device, Visits, Users, percentage |
| Yandex Geographic Data | Location, Visits, Users, percentage |
| Yandex Overview Chart | Date, Visits, Pageviews, Users, Bounce Rate |
| Yandex Top Pages | Page, Visits, Users, percentage |
| Yandex Search Phrases | Search Phrase, Visits, Users, percentage |
| Yandex Traffic Sources | Source, Visits, Users, percentage |
Google Maps
Needs: no integration — a map (grid) tracker set up in Semust. Every source except the Local Rankings Table asks you to pick a grid tracker. Connected as part of a report, the tracker comes from the report element's settings.
| Data source | Fields |
|---|---|
| Grid Rank Map — pick a grid tracker | Grid Row, Grid Column, Latitude, Longitude, Target Rank, Result Count |
| Local Rank Daily Changes — pick a grid tracker | Date, Best Rank, Average Rank, Cells Found, Total Cells |
| Local Rank Trend Chart — pick a grid tracker | Date, Best Rank, Average Rank, Cells Found, Total Cells |
| Local Rankings Table | Keyword, Location, Grid Size, Best Rank, Average Rank, Cells Found, Total Cells, 1D Change, 7D Change, 30D Change, Business |